数字科技赋能金融,改变了金融服务形态和方式,“线上+线下”全渠道协同服务成为趋势,呈现出传统渠道数字化、数字渠道开放化、渠道体系生态化、渠道供给协同化、渠道服务体验化等特征。中电金信结合当前国内外智慧银行建设经验,研发了智慧渠道中台系统,帮助客户整合和协同各类渠道,打造智能运营管控体系。
渠道中台具备金融场景管理能力,利用新型科技手段将金融活动有机嵌入到各类场景服务中,以场景为核心为客户提供优质金融服务。渠道是场景的管道,场景是一切金融业务的基础,不同的渠道有不同的场景。场景在哪里,客户在哪里,银行的金融服务就会在哪里。
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Online Digital Marketing Platform
A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance.
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Customer Relationship Management System
Deeply aligned with banking business needs, this system leverages big data technologies to mine and analyze customer data, enabling precise identification of differentiated customer needs and facilitating precision marketing.
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